Having a blog for your business is not an option anymore – it's a necessity. If you want your business to be highly profitable, then here's 7 reasons why a blog will help you achieve greater financial success.
1. Set yourself up as the authority
By delivering quality, value-driven content on a blog, people will see you as the authority – that is, the expert in your field.
Imagine been the only one in your industry giving people something of value, for free, before they even buy – do you think they'll be more likely to do business with you than your competitors? Of course they will – they'll be certain that you know your stuff!
2. No sales people – It works for you 24/7
Your blog is like a free PR machine working for you 24/7. You could be asleep and people will be getting to know your business and learning about how much you value quality and service.
You won't need a sales person on your business' end of the phone to convince people of that – your customers will find out for themselves from your blog!
3. Build relationships faster
People will only buy from people they 1. know 2. like and 3. trust. So by your customers visiting your blog, you'll automatically build a relationship with them. That way, when you speak with them over the phone, they'll already know, like and trust you.
How much more effective do you think that will be compared to your competitors who have to get their customers to know, like and trust them in person – and during business hours?
4. Traffic to your business website
When you're consistently delivering quality content, people will share it throughout social media and the internet. This will then drive more traffic to your blog, where people can then be directed to your main business product or offer.
5. Grow your list of subscribers
Like point #3, getting people to know, like and trust you is a very important part of the sales process. Some people won't be ready to buy the first time they visit your blog or website. However, by having an “opt-in” form, you can build a list of potential customers and deliver value-driven content directly to their inbox to build that trust. This is a powerful way to start building relationships online!
6. Inspire others
I've mentioned a few times already that a blog is about providing quality, value-driven content. If that's what you do with your blog, then you will be inspiring others to make better decisions in their lives.
Blogging is really an act of giving because you're giving away valuable information for free – and that's why people will learn to trust you. And when people trust you, they'll buy from you. Ever heard the quote “you must give in order to receive”? Well that's exactly how blogging for business works!
7. Make money while you sleep
You'll notice that I didn't put this point about money first. There's a reason for that. Again, people will only buy from people they know, like and trust. This is why it's important to start building relationships, and trust, with potential customers. If people come to your blog and all your posts revolve around is trying to get people to buy from you, people will run a mile. However, once trust is build, if you have the right product or offer in place, you can make money on autopilot while you sleep. How cool is that!
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